BIWIN Embedded Storage for Commercial Displays

Overview

As digital transformation accelerates across industries and new infrastructure projects advance, the adoption of commercial displays and digital signage is rapidly expanding. Businesses now more commonly use video walls, interactive kiosks, digital menu boards, DOOH or digital-out-of-home large-size displays, shelf edge displays, and more. Commercial displays combine high-definition multimedia functions with customizable features, making them essential in sectors such as hospitality, real estate, retail, conferencing, education, and healthcare. They are widely used for advertising, product showcases, classrooms, airports, railway stations, and other public venues. With the industry trending toward smarter integration, larger screens, interactivity, and tailored solutions, storage technologies are expected to deliver higher performance, stronger stability, and long-term reliability.

Requirements

High Capacity: Growing popularity of 4K and 8K ultra-HD drives the demand for larger capacity.
Strong Read/Write Performance: Smooth HD video playback, rapid application loading, and responsive user interaction require enhanced throughput.
24/7 Reliability: Continuous operation demands consistent stability and data integrity over extended lifespans.
The impact of AI: More processing will add demands for higher capacity and faster storage.

Highlights

Stable Long-Term Operation: Designed for 24/7 continuous playback to prevent black screens or system crashes.
Support for Content Growth: Handles frequent updates of HD/UHD content and playlists, meeting higher requirements for storage scalability and write endurance.
Broad System Compatibility: Supports multiple controllers and OS versions, simplifying integration and reducing maintenance costs.
Data & Content Integrity: Ensures integrity and access control for sensitive media and meeting data.
Efficient Maintenance: Provides reliable, controllable, and traceable batch upgrades and rollbacks across distributed terminals.

Case Study

Background

A leading commercial TV board solution provider adopted BIWIN’s eMMC storage to power its next-generation display platforms.

Challenges

Long-Term Reliability: Continuous, high-intensity operation in business environments requires storage with exceptional stability to prevent downtime and data loss.
Growing Capacity Needs: Expanding use cases such as UHD playback, big data processing, and remote conferencing demand flexible, higher-capacity solutions.
Broad System Compatibility: Commercial displays must integrate seamlessly with diverse devices and systems, from PCs and smartphones to projectors.
Robust Data Protection: Sensitive content such as customer information and meeting records requires strong safeguards against breaches and unauthorized access.

Implementation

BIWIN provided an embedded eMMC storage solution with capacities ranging from 4 GB to 512 GB to meet diverse application scenarios. Engineered to operate reliably in temperatures from -25°C to +85°C, BIWIN eMMC devices underwent rigorous end-to-end testing to ensure stable performance. Custom firmware algorithms enabled advanced features such as power-loss protection, global wear-leveling, Field Firmware Upgrade (FFU), and Error Correction Code (ECC), ensuring long-term data integrity.

Outcomes

Successfully met the customer’s core requirements.
Achieved controlled, traceable mass production to ensure consistent delivery and support product evolution.